This product was launched using Social Media Platforms across Italy.
Posters and Flyers were posted, and consumers were encouraged to post across their Instagram accounts It was launched as an exclusive craft gin. The campaign. Was structured on the prohibition era. Parties were arranged at Speakeasy style establishments and the venues were sent out via mobile phones. The secrecy of the venues and invitations elevated this Gin to a certain status symbol. It became aspirational. and the concept and marketing were innovative and showed the powerful use of social media. Consumers were actively participating in the. Campaign, thereby reinforcing and creating a very desirable product.
We believe that social media marketing is not a one-size-fits-all solution. That's why we take a personalized approach to each client's needs and goals. We work closely with our clients to develop customized strategies that help them reach their target audience and achieve their business objectives.
Today, in South Africa, craft distillers embrace this spirit of challenging the established spirits market which is tightly controlled by a few large distillers. We do this through innovation and creativity in methods and flavours. And passion for the spirits we create. We use distinctly South African flavours, such as Rooibos and citrus fruit, in creating our spirits.
At Bent Media Management, our mission is to help events of all sizes grow their online presence through strategic social media marketing campaigns.
Bent Media Management was commissioned to create posters and flyers to advertise the IFRD event.
The graphics designed are to be used across social media to call upon public participation.
The graphics were used on the official website and Facebook.
IFRD is all about women riders celebrating their love of riding motorcycles and enjoying powersports. The event emphasizes the numbers of women who are passionate about these activities and encourages other women to take up the sport. Women riders in over 100 countries are planning to join in and participate in rides, events and activities that showcase their devotion and dedication.
Why #IFRDEveryWoman? Because it encapsulates the essence of inclusivity and unity within our global IFRD community of female riders. Because each woman who takes part in IFRD embodies the spirit of EveryWoman.
“Everywoman” is a term that represents the collective experience, struggles, and triumphs of women from all walks of life. It embodies the idea that there is a common thread that unites women across different cultures, backgrounds, ages, and experiences. “Everywoman” celebrates the diversity and universality of the IFRD experience, acknowledging that every woman, regardless of her individual circumstances, has a unique role to play and contributes to the collective narrative of woman who ride.
Each year the IFRD is celebrated by a theme The enthusiasm, and creativity of all participants certainly is an event not to be missed.
A sisterhood and camaraderie come together, united in the shared joy of biking.
Bent Media Management
Gauteng, South Africa
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